BRIEF
Create a 30-second advertisement encouraging customers to deposit more change at the branch.
SOLUTION
Create a promotional campaign where every $100 deposited in change earns a customer a $10 credit. The campaign’s narrative revolves around a father and son who spend their days diligently searching for loose change. Once they accumulate $100, they embark on a joint journey to the bank, depositing it into a savings account for the son’s future.
CLIENT
Chase
DELIVERABLES
Illustrated storyboards for a 30 second spot concept
