Bringing together three banks under one new brand
BRIEF
Develop a comprehensive brand system based on a new logo designed by Strawberry Frog. The system must be practical and differentiate itself from the competition’s offerings.
SOLUTION
Over the course of two years, Ken, collaborating with both external creative agencies and building the bank's internal agency, spearheaded the development of a comprehensive new brand system.
CLIENT
Flagstar Bank
New York Community Bank
Signature Bank
DELIVERABLES
5,000+ digital and print documents
Stationery and business cards
Web and mobile app branding
In-branch posters and signage for more than 400 locations
Debit and credit cards
PowerPoint presentations and templates
ATM screens and interface
Author Ken Horn
Showcasing 20+ years of design and art direction expertise. Transforming concepts into impactful visual campaigns.