Purina Picture Paw-Fect Competition
BRIEF
Leverage National Pet Month to launch a nationwide promotional campaign to boost web traffic. The campaign should aim to highlight the joy and companionship that pets bring into our lives while raising awareness about responsible pet ownership.
SOLUTION
Develop a campaign to capture fleeting moments and engage customers through a photo contest. The chosen concept featured a playful take on a cat and dog taking selfies in a photo booth. This aligned perfectly with what would become a user submitted pet photo competition.
CLIENT
Purina
DELIVERABLES
Promotional Desktop and mobile websites
Free Standing Insert (FSI)
Web Banners
Author Ken Horn
Showcasing 20+ years of design and art direction expertise. Transforming concepts into impactful visual campaigns.