Bringing a Brand to Life with a Marketing Campaign.
Flagstar Bank launched a new brand and tagline, “Let’s align the stars.” To introduce this, Ken worked with an agency on copy and directed the poster designs and visuals to showcase the new logo and tagline.
For the in-branch collateral shown here, we used a “Let’s” theme. This word connects with our new brand tagline and builds a relationship with the consumer, showing we are with them on their journey. Each headline also moves the consumer from a passive state to one of thriving.
Strawberry Frog partnered with Flagstar’s marketing team to design the new logo and visual identity. Additionally, McKinney collaborated with Flagstar’s marketing team to create the tagline and headlines. Ken leads the internal marketing team to develop the overall design system for the new brand.
